Gemini
Google tests direct in-Gemini shopping in India with Flipkart
🧒 Discovery
In India, Google is trying to let people buy things just by asking its Gemini AI assistant, without going to another website.
📰 Essential
Google is testing the ability to buy Walmart-owned Flipkart products directly from Gemini and its AI mode in India, without leaving the conversation.
🔬 Expert
The integration relies on Flipkart, Walmart's Indian subsidiary, and positions Gemini as a commercial entry point rather than just an answer engine, a space where Google already faces conversational-shopping ambitions from OpenAI and Perplexity. The test targets India first, one of the world's most dynamic mobile e-commerce markets.