Europe
AI Act: labeling AI content becomes mandatory
🧒 Discovery
In Europe, a picture or text made by an AI now has to say so clearly. Handy for not getting fooled!
📰 Essential
The transparency obligations of Article 50 of the EU AI Act now apply: AI-generated content must be labeled.
🔬 Expert
In practice, Article 50 requires three things: users must know they are talking to a machine, synthetic content must carry machine-readable marking, and deepfakes must be labeled as such. The same date activates the Commission's enforcement powers over general-purpose models, whose obligations had already been running for a year. An open question is how well such watermarks survive cropping and recompression.